In class we watched a presentation led by Kezia Williams, who is head of theatrical distribution at Pathe. She discussed how distributors create marketing campaigns for each new film that is released. Chris Besseling, who is director of marketing at Pathe also explained how distributors market a films USP (unique selling point) such as the awards it has won and the reviews its received to bring positive attention to the film.
I researched the distribution of the film Tenet which I recently watched in the cinema. As the film was released in the UK during lockdown, I was curious to see how much of the marketing would be digital due to the inability of people to meet in public. I found that Tenet had pages on every major social media platform i.e. facebook, twitter, intagram etc...
Please return to this research and develop it. A marketing campaign is much more complex than this and you can write a great deal more.
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