STORYTELLING WITH FRANK ASH

 In class we watched a Future Learn Course led by Frank Ash who is creative consultant at the BBC. In this video, I learnt about digital storytelling and how to emotionally attach an audience to a cast of characters and a storyline. This was very helpful as it has given me a stronger idea on how to plan my coursework by making me ask question such as 'what is the story' and 'what is in it for the audience', ultimately allowing me and my group to plan a storyline more clearly and help to engage certain audiences.

DISTRIBUTION COLLAGE

In class we watched a presentation led by Kezia Williams, who is head of theatrical distribution at Pathe. She discussed how distributors create marketing campaigns for each new film that is released. Chris Besseling, who is director of marketing at Pathe also explained how distributors market a films USP (unique selling point) such as the awards it has won and the reviews its received to bring positive attention to the film.

I researched the distribution of the film Tenet which I recently watched in the cinema. As the film was released in the UK during lockdown, I was curious to see how much of the marketing would be digital due to the inability of people to meet in public. I found that Tenet had pages on every major social media platform i.e. facebook, twitter, intagram etc...