PLANNING: MY TARGET AUDIENCE

 1. Who is my primary target audience?

My primary target audience is unisex 15 - 35 year olds, ideally from Britain as they would familiar with the location of London, but audiences could be from anywhere in the world.

2. What kind of films and television are they likely to prefer?

The audience demographic for our film are likely to enjoy watching exciting film and television that involves action and high tension. Films and TV shows they could enjoy consist of: Blade Runner, Elysium, The Revenant and The Walking Dead. Audiences may also like films about crime and crime-stopping for example Die Hard.

3. What platforms do they choose to watch films and where are they likely to see information about films?

Our target audience are likely to watch films in a variety of ways. Primarily, they would watch films in the comfort of their own home on streaming services such as Netflix and Amazon Prime, however, it is not say that they do not enjoy seeing big releases in the cinema, possibly with their friends.

4. What brands do they prefer?

Our audience are likely to enjoy relatively mainstream brands such as popular streaming services; Netflix and Amazon Prime. Our audience is also likely to be avid users of social media platforms such as Snapchat and Instagram. 

5. What makes my film stand out from the competition?

Our film stands out from others as it is an original idea. Furthermore, the plot if enticing and interesting as well as being action packed.

6 . Why should my audience watch my film? For example:  Total Film / Empire / Cinema Scope / Slant / Sight 1. 

Audiences would want to watch our film because it is exciting and original, unlike many other modern films in the current day.

PLANNING: AUDIENCE PROFILE

 I have attempted to identify a wide variety of brands and films that my target audience are likely to use or enjoy. The brands and films I have selected range across a wide variation of products and services and the films are genuinely the same genre of crime and action. Creating an audience profile is a very useful way to establish a target audience. By highlighting brands that your target audience enjoys, you can establish how to make your film appeal to your target audience.

PLANNING: AUDIENCE QUESTIONNAIRE

I have constructed an audience questionnaire in order to better understand the needs of my target audience demographic.

https://docs.google.com/forms/d/e/1FAIpQLSeUOwndA7_3OqHExoK3sis3NZ1-Z-a7i4xsc1ClaN-VuT5gyw/viewform?vc=0&c=0&w=1&flr=0

PLANNING: TREATMENT

A murder has been committed in a quiet London park and it is down to Inspector Thorne to find out which of the 3 suspects are guilty. The three suspects are:

• 
  Kieran Tucker - a young working-class man who spends most of his time in the pub and the park.
  

• Herbert Crafts - a young middle-class inner city businessman.

• Alan Cork - a fisherman who has some mental health issues.

Top Line and Big Question

Top Line: "A murder has been committed in a quiet Surrey town and it is down to Inspector Thorne to find out which of the 3 suspects are guilty.

Big Question: "Who is guilty?"

Storyline

Our story is based on the murder of Lottie Wilson in Munns Park, London. Lottie was just an ordinary female who enjoyed frequent runs through the park. Although there is no evidence, the blame is placed on three main suspects: Kieran Tucker, Herbert Crafts and Alan Cork who are all under investigation by Detective Superintended Thorne. Kieran Tucker is a young man who spends most of his day in the pub or in the park. Herbert Crafts is a young successful businessman who thinks he is superior to everyone he encounters, coincidently on the day of the murder Kieran and Herbert have a confrontational interaction. Alan Cork is an old fisherman who no one would expect to be linked with any types of crime, however, as he spends all his time in Munns Park, he is seen as a suspect and has a history of mental health issues. Therefore, this creates an idea to the audience that only three suspects are involved. However, as we don’t show the girl’s dead body or any crime scene it means that the girl is possibly still alive.

SEMIOTICS

This post will cover information that I picked up from Roland Barthes video where he analysed semiotics.

What is semiotics?

• The semiotics theory refers to the study of signs e.g. logos, symbols, camera angles and colours. A sign can be anything around us that we can infer meaning from.
• In other words, it is the study of the way we make sense of everything around us.
• Signs can give off two meanings; a denotation (the literal meaning) and a connotation (the signified meaning).

The video focuses on the Apple logo, which is a simplistic image of an apple. The logo is very recognisable and most people will instantly make the connection between the brand and the logo. However, the connotations of the logo may differ between each person. For example, the denotation the logo is the literal brand behind it; an expensive, global brand, whereas the connotation of the logo is what can be related to the logo e.g. the production of apple products in sweatshops. 

Definitions

• Misc-en-scnene - This covers what we see on screen, including the set. In the video, he shows us an extract, going through and breaking down how it uses semiotics. He brought attention to the corridors being small and cramped, this sign demonstrates anxiety and stress.
• Sounds - The tone of characters can be used to establish their intentions and personality, this can be supported through ambient sounds, in the extract the man behind the door has a high, shrill voice connoting a villainous ambience, while in the background chimes are playing to send a shiver down the viewers spine.
• Camerawork - The camera can be used to establish setting or a character's position within the scene. The extract used wide angles as to make the girl seem small in the room.
• Editing - This can be used to influence the audience by choosing where their attention is held, by using sharp cuts to a door handle accompanied by intense music, this alerts the audience about something threatening that lies on the other side of the door.

VENOM and BLACK PANTHER - TITLE SEQUENCE

Venom

• Production Company = Marvel Studios
  
• Director = Ruben Fleischer
• Creative Lead = Ben Conrad
• Writers  = Jeff Pinkner, Scott Rosenburg 
• Producer = Micky Briggs
• Title Designers = General Population
• Animator = Fons Schiedon
• Designer = Paul Cayrol
• Music = Jay Hart
• Lead = Tom Hardy

Black Panther

• Production Company = Marvel Studios
  
• Director = Ryan Coogler
• Creative Lead = Victoria Alonso
• Writers = Ryan Coogler, Joe Robert Cole
• Producer = Eric Daly
• Title Designer = Joseph Hiura
• Animator = Justin Molush
• Music = Ludwig Goransson
• Lead = Chadwick Boseman